Context: Organization of a CSR operation, "green days", for the Villiers-en-Bière shopping center. Three exciting days dedicated to sustainability and the environment. On the program: zero-waste workshops to understand how to reduce our ecological impact, a market showcasing the authentic flavors of our region with local producers, and captivating activities adapted to all ages.
Strategy: Bring parents and children together around a wide range of hands-on activities. Offer them a moment of sharing focused on gardening, the discovery of new plants, waste sorting, potting workshops...
Objectives : An opportunity for our customers to highlight their CSR commitment and raise children's awareness of environmental issues through fun, friendly activities.
Results : A creative and responsible event... - 150 participants over 3 days, or an average of 50 per day; - High-quality fauna and flora theatralization; - A family atmosphere, satisfied participants and successful workshops.